Chapter 03 · Snapshot
Selected work. Selected wins.
A snapshot of partnerships across forex brokers, fintech brands and trading firms. The campaigns, brand systems and acquisition engines we've shipped with our clients.
Most of our work is covered by client NDAs, so results here are shown without naming the client. Where a platform has given us permission to be named, we do.
Performance · Branding
Tier-1 broker, Tier-1 growth.
Scaled paid acquisition across 14 geos while rebuilding the brand for institutional credibility.
Brand · Creative
Brand refresh, performance ignition.
Repositioned a heritage broker for the next decade with a sharp identity and a launch campaign that converted.
Performance · Affiliate
Trading firm growth from zero to one.
Stood up an end-to-end acquisition stack across paid, affiliate, and content to scale evaluations and funded accounts.
Performance · SEO
Multi-region launch playbook.
Operationalised a market-entry playbook for compliant rollouts across Africa and beyond.
Sponsorship · CRM
Sponsorship to acquisition pipeline.
Turned high-cost sponsorship inventory into a measurable acquisition channel with creative and CRM activation.
Performance · Community
Fintech launch in a cold cycle.
Cold-cycle launch strategy with cross-platform creative and high-signal community building for a fintech brand.
Affiliate · Media
Evaluator scale across continents.
Affiliate-led growth model with media diversification to remove single-channel dependency.
Proof by service pillar
Case studies and testimonials, grouped by the service that shipped them.
Performance Marketing
Back to servicePerformance · Branding
+218% qualified FTDsTier-1 broker, Tier-1 growth.
Scaled paid acquisition across 14 geos while rebuilding the brand for institutional credibility.
Tier-1 forex broker
Performance · Affiliate
12k evaluations / moTrading firm growth from zero to one.
Stood up an end-to-end acquisition stack across paid, affiliate, and content to scale evaluations and funded accounts.
Trading firm
Performance · Community
85k verified KYCsFintech launch in a cold cycle.
Cold-cycle launch strategy with cross-platform creative and high-signal community building for a fintech brand.
Fintech brand
KOL / Influencer Marketing
Back to serviceCase studies coming soon.
Event Marketing
Back to serviceCase studies coming soon.
Customer Journey & Retention
Back to serviceCase studies coming soon.
Branding & Sponsorship
Back to serviceBrand · Creative
4.1x ROAS upliftBrand refresh, performance ignition.
Repositioned a heritage broker for the next decade with a sharp identity and a launch campaign that converted.
Multi-asset broker
Sponsorship · CRM
3.2M brand reachSponsorship to acquisition pipeline.
Turned high-cost sponsorship inventory into a measurable acquisition channel with creative and CRM activation.
Brokerage
PR Services
Back to serviceCase studies coming soon.
Affiliate Onboarding
Back to serviceAffiliate · Media
+412% sign-upsEvaluator scale across continents.
Affiliate-led growth model with media diversification to remove single-channel dependency.
Trading firm
Case studies coming soon.
Case studies
The full stories, told in detail.
Deep-dive briefs, our approach, and the numbers we shipped for each partner. Click any card to expand the full case study.
Performance Marketing
Vantage Markets
Vantage Markets was looking for better ways to generate more quality leads across key African markets. Like many brokers, they faced growing competition, low quality leads and rising marketing costs. For them, it was not just about generating leads, they wanted to attract a large base of high quality leads that can easily convert into active clients. Our performance marketing activities were built around strategy, storytelling, offers that are hard to ignore, and fast execution.
Performance Marketing
Vantage Markets
Vantage Markets was looking for better ways to generate more quality leads across key African markets. Like many brokers, they faced growing competition, low quality leads and rising marketing costs. For them, it was not just about generating leads, they wanted to attract a large base of high quality leads that can easily convert into active clients. Our performance marketing activities were built around strategy, storytelling, offers that are hard to ignore, and fast execution.
About the company
Vantage Markets is a global multi-asset broker providing traders with access to trade the financial markets including forex, indices, commodities, shares, ETFs, and more. With a presence in multiple regions around the world, the company is focused on delivering a reliable trading experience for their clients through innovative technology and competitive trading conditions.
The Brief
Vantage Markets was looking for better ways to generate more quality leads across key African markets. Like many brokers, they faced growing competition, low quality leads and rising marketing costs. For them, it was not just about generating leads, they wanted to attract a large base of high quality leads that can easily convert into active clients. Our performance marketing activities were built around strategy, storytelling, offers that are hard to ignore, and fast execution.
Our Solution
Audience Research & Market Targeting
Before launching any campaigns, we took time to understand Vantage Markets' target audience across key markets. We analysed trader behaviour, audience interests, and demographics. We also analysed their competitors and market opportunities to identify the segments most likely to engage with the brand and convert into active clients.
Multi-Channel Paid Advertising Campaigns
We developed and managed paid advertising campaigns across multiple channels, including Google, Meta, TikTok, LinkedIn, and other relevant platforms. This allowed us to reach potential traders at different stages of their decision-making journey while maximizing visibility across key touchpoints.
Programmatic Advertising
To expand reach and improve targeting, we leveraged programmatic advertising to place Vantage Markets in front of highly relevant audiences across premium websites and digital platforms. This helped increase brand awareness while supporting lead generation efforts.
Creative & Messaging Development
Our team created campaign creatives and marketing messages designed to capture attention and communicate Vantage Markets' value proposition clearly. Every creative asset was developed with the target audience in mind, ensuring relevance and stronger engagement.
Landing Page Optimization
We reviewed and provided recommendations to improve landing page performance, helping communicate better, reduce low quality leads, and give our audience better UI interaction.
Campaign Monitoring & Performance Optimization
We continuously monitored performance, tracked key metrics, and made data-driven adjustments, improving campaign efficiency, reducing wasted spend, and maximizing overall results.
Reporting, Insights & Strategic Collaboration
We worked closely with the Vantage Markets team throughout the campaign, providing regular performance reports and actionable insights, identifying new opportunities and refining our approach over time.
Results
65%+
Increase in qualified leads
20,000+
Leads generated within 6 months
3.8x
Return on ad spend
32%
Lower cost per lead
47%+
Increase in audience engagement
Multi-market
Increased reach across key African markets
Beyond immediate campaign performance, we helped build a scalable marketing framework that provided valuable insights into audience behaviour and campaign performance for future growth initiatives.
Ready to Generate Better Leads?
Whether you are a forex broker, fintech company or asset manager, Adxfusion helps brands attract the right audience, generate quality leads, and grow faster through performance-driven marketing.
360 Digital Marketing
Scope Markets
Scope Markets wanted to strengthen its overall digital presence and improve how it connected with traders across key markets. The brand was already active online, but there was a need for a more structured and consistent marketing approach that could improve visibility, engagement, and lead quality across different channels. Scope Markets needed a digital marketing partner that could handle strategy, content, advertising, and brand communication.
360 Digital Marketing
Scope Markets
Scope Markets wanted to strengthen its overall digital presence and improve how it connected with traders across key markets. The brand was already active online, but there was a need for a more structured and consistent marketing approach that could improve visibility, engagement, and lead quality across different channels. Scope Markets needed a digital marketing partner that could handle strategy, content, advertising, and brand communication.
About the company
Scope Markets is a global brokerage firm offering traders access to the financial markets, including forex, commodities, indices, and multi-asset instruments. The company is focused on providing a reliable trading environment, advanced trading technology, and strong customer support across multiple regions.
The Challenge
Scope Markets wanted to strengthen its overall digital presence and improve how it connected with traders across key markets. The brand was already active online, but there was a need for a more structured and consistent marketing approach that could improve visibility, engagement, and lead quality across different channels. Scope Markets needed a digital marketing partner that could handle strategy, content, advertising, and brand communication.
Our Solution
Digital Strategy & Market Research
We started by understanding Scope Markets' target audience, the industry, and market opportunities. This helped us identify the most effective channels, messaging, and content angles needed to connect with potential clients.
Social Media Management & Brand Communication
We managed and optimized Scope Markets' social media presence to create a more consistent and professional brand image. Our team developed engaging content, managed posting schedules, and improved audience interaction across platforms.
Advertising Campaigns
To expand reach and attract qualified prospects, we launched targeted advertising campaigns across Google, Meta, LinkedIn, and other relevant platforms, designed to increase awareness and visibility, drive engagement, and lead generation.
Content Marketing & Creative Development
We designed content strategies and campaign creatives that spoke directly to the target audience, communicating Scope Markets' value clearly while encouraging stronger audience engagement.
Website Optimization
We reviewed Scope Markets' website and provided recommendations to improve website performance through SEO and SEM activities, aiming to improve conversions from marketing traffic.
Campaign Optimization & Reporting
We monitored campaign performance, analyzed audience behaviour, and optimized campaigns based on data, providing regular reports and insights to help Scope Markets make more informed marketing decisions.
Results
58%+
Increase in qualified leads
13,000+
Leads generated within 6 months
42%+
Growth in social media engagement
35%
Lower cost per acquisition
Multi-market
Expanded brand reach across key African markets
Consistent
Stronger online brand presence
Beyond the numbers, the campaigns helped Scope Markets gain deeper insights into audience behaviour and build a more scalable digital marketing structure for long-term growth.
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Search Engine Marketing
MultiBank Group
MultiBank Group had good visibility but struggled with lead generation and conversion. To solve this challenge, they wanted to generate more leads and clients through SEO and SEM to increase their online visibility and trust levels amongst their target audience.
Search Engine Marketing
MultiBank Group
MultiBank Group had good visibility but struggled with lead generation and conversion. To solve this challenge, they wanted to generate more leads and clients through SEO and SEM to increase their online visibility and trust levels amongst their target audience.
About the company
MultiBank Group is one of the world's leading financial derivatives providers, offering traders access to forex, commodities, indices, shares, and other financial instruments.
The Challenge
MultiBank Group had good visibility but struggled with lead generation and conversion. To solve this challenge, they wanted to generate more leads and clients through SEO and SEM to increase their online visibility and trust levels amongst their target audience.
Our Solution
SEO Audit & Competitor Research
We reviewed MultiBank's website to identify areas for improvement and understand what was limiting search performance. We also analyzed competing brokers to see how they ranked on Google and identify opportunities MultiBank could take advantage of.
Keyword Research
We identified the search terms traders were using when looking for brokers, trading platforms, account types, and other trading-related services, helping us focus on the right keywords for traffic, engagement, and conversions.
Website SEO Improvements
We optimized important pages across the website by improving page titles, descriptions, content structure, internal links, and other areas that help improve Google rankings.
Content Recommendations
We provided recommendations for new blog content as well as improvements to existing pages to help MultiBank rank higher on search engines, aiming to answer common trader questions while bringing more organic traffic to the website.
Google Ads Campaign Management
We created and managed Google Ads campaigns using deeply researched keywords, consumer insights, and market insights, targeting people actively searching for the company's services, focused on generating quality leads and maximizing ad budget performance.
Landing Page Improvements
We reviewed key landing pages and provided recommendations to improve messaging, user experience, and increase conversions.
Monitoring & Reporting
Throughout the campaign, we tracked rankings, website traffic, lead generation, and advertising performance, sharing regular reports and using the data to make ongoing improvements.
Results
72%+
Increase in organic website traffic
24,000+
Visitors
4.1x
Return on Google Ads spend
38%
Lower cost per acquisition
55%+
Increase in first-page Google rankings
Higher
Visibility across key African markets
Beyond the numbers, the project gave MultiBank a clearer understanding of how potential clients search online and what drives stronger marketing performance.
Ready to Get Found by the Right Audience?
Whether you are a forex broker, fintech company, asset manager, or trading platform, ADXFUSION helps brands increase visibility, attract quality leads, and grow through SEO and paid advertising.
SEO Content Marketing
OneRoyal
OneRoyal had a growing library of educational content, market analysis, company announcements, and trading resources. However, there was an opportunity to get more value from this content by improving its visibility on Google and attracting more traders through organic search. They wanted us to optimize their content bank with content that traders were actively searching for, improve search rankings, increase website traffic, and position OneRoyal as a trusted source of market information and trading education.
SEO Content Marketing
OneRoyal
OneRoyal had a growing library of educational content, market analysis, company announcements, and trading resources. However, there was an opportunity to get more value from this content by improving its visibility on Google and attracting more traders through organic search. They wanted us to optimize their content bank with content that traders were actively searching for, improve search rankings, increase website traffic, and position OneRoyal as a trusted source of market information and trading education.
About the company
OneRoyal is a global brokerage firm with over 20 years of experience in the financial markets. The company provides traders with access to forex, commodities, indices, shares, and other financial instruments.
The Challenge
OneRoyal had a growing library of educational content, market analysis, company announcements, and trading resources. However, there was an opportunity to get more value from this content by improving its visibility on Google and attracting more traders through organic search. They wanted us to optimize their content bank with content that traders were actively searching for, improve search rankings, increase website traffic, and position OneRoyal as a trusted source of market information and trading education.
What We Did
Content Audit & Research
We reviewed OneRoyal's existing content to understand what was performing well and where there were opportunities for improvement, and identified content gaps that could bring additional traffic to the website.
Keyword Research
We identified keywords related to forex trading, gold trading, risk management, market analysis, trading psychology, and more.
SEO Content Strategy
We developed a content plan designed to support different stages of the trader journey, including educational articles, market updates, trading guides, company news, and evergreen content that could continue attracting traffic over time.
Content Creation & Optimization
We created and optimized articles to make them more useful, easier to read, and easier to find on Google, improving headlines, page structure, keyword placement, internal links, backlinking, and overall content quality.
Internal Linking
We implemented a strategic internal linking structure, content clusters across the website, to link related articles, educational resources, market analysis, and trading guides to one another, strengthening page authority and topic relevance.
Performance Monitoring & Reporting
We continuously monitored content performance, keyword rankings, organic traffic, and user engagement to understand how audiences were interacting with the content, using this to guide ongoing optimization.
Results
35%+
Increase in organic website traffic
120+
SEO content assets published & optimized
38%+
Increase in first-page SERP rankings
52%
Increase in dwell time
35,000+
Organic visits generated within 12 months
Ready to Turn Content Into Growth?
Whether you are a forex broker, fintech company, asset manager, or trading platform, ADXFUSION helps brands create content that ranks, attracts the right audience, and supports business growth.