Quantity is the wrong goal
It is simple to sign hundreds of affiliates who do nothing. The number looks good and the volume stays flat. The goal is not affiliates, it is partners who actually bring funded accounts. That shifts recruitment from a numbers game to a targeting game. A handful of strong IBs will outproduce hundreds of passive sign-ups.
Go where serious partners are
Quality IBs and affiliates already operate in trading communities, educator networks, finance content circles and existing partner programs. Recruit where they are, rather than casting a wide net and hoping. The best partners often run their own audiences, so identifying and approaching them directly beats waiting for them to find a generic sign-up form.
Make the offer reward quality
If your program pays per sign-up, you attract partners who chase sign-ups. Tie rewards to funded accounts and traded volume, with tiers that pay more as partners prove they bring real traders, as covered in our affiliate and IB programs piece. The incentive shapes the behaviour. Reward quality and you recruit for quality.
Be a program worth joining
Strong partners have options. They choose brokers that pay reliably, support them well, and treat them as relationships, not line items. Fast payouts, a real point of contact, good materials and a credible brand make your program the one a serious IB wants to work with. A weak program cannot recruit strong partners no matter how it markets.
Localise recruitment
The partner landscape differs by market. The IBs and channels that matter in Nigeria are not the same as in Kenya or the Francophone markets. Recruit per market, in the right language, through the right networks.