The sign-up trap
It is easy to flood a funnel with registrations. Offer a flashy bonus, run broad cheap traffic, and watch the numbers climb. Then you check the deposit rate and it is near zero. You paid for volume, not intent. In African markets where bonus-chasers are common, this trap is everywhere, and it quietly burns budgets every day.
Optimise on the right metric
If your campaigns optimise for cost per registration, the platform will happily bring you the cheapest registrations it can find, which are usually the lowest intent. Optimise instead on cost per funded account, or at minimum on qualified leads that pass a basic intent check. The moment you change the target, the quality of traffic changes with it.
Lead with education, not bribes
Bonuses attract people who want the bonus. Education attracts people who want to trade. Content that explains how the market works, what the risks are, and how your platform handles withdrawals pulls in a more serious audience. It also builds the trust that turns a curious reader into a funded trader.
Qualify before the form, not after
The cheapest filter is honest messaging. When your creative is clear about what you offer and who it is for, the wrong people self-select out before they ever cost you a click. Clarity is a qualification tool. Vague hype is not.
Different markets, different intent signals
A quality lead in South Africa, where traders are experienced and comparison-driven, looks different from one in Tanzania, where the market is younger and earlier. Tailor your qualification to the market. Our market pages break this down for Nigeria, Kenya and South Africa.