Why there is no fixed number
Brokers want a benchmark, but the honest answer is that cost per funded account in Nigeria swings widely based on factors you control. A brand traders already trust acquires cheaply. An unknown brand fighting the scam perception pays far more for the same result. The number is an output of your whole system, not a market rate you can look up.
What drives the cost up
Low trust. This is the biggest one in Nigeria. If traders do not believe you, they click and leave, and every lost click raises your real cost. Our piece on why Nigerian traders distrust your brand covers this in depth.
A leaking funnel. A slow site, a clumsy registration, or a funding step that hides local payment methods inflates cost per funded account no matter how cheap the clicks are.
The wrong offer. Bonus-led campaigns attract bonus-chasers. The sign-up looks cheap, but few fund, so the cost per funded account climbs.
The wrong metric. Optimising for cheap registrations tells the platform to find low-intent users, which raises the cost of the only outcome that matters.
How to lower it
Build trust so clicks convert, fix the funnel so intent is not wasted, optimise on cost per funded account rather than cost per sign-up, and lead with education over bonuses. Each of these lowers the real cost more reliably than simply spending more. See our performance marketing metrics piece for the full framework.
Judge it against value
A funded trader is only expensive if they are worth less than they cost. Measure cost per funded account against lifetime value. If the ratio is healthy, a higher absolute cost can still be very profitable. That ratio, not a benchmark from another market, tells you whether to scale.